Joshua Berry

Design Technologist

Design
that thinks,
and builds.

Research, UX, prototyping, and engineering — practiced across the full stack, from earliest concept to shipped product.

Amazon · Apple · Smart Design · Ogilvy Providence, RI Open to Work

Selected Work

2020 01

Figma Design Handoff Plugin

In 2020, built a completely original tool that mapped Amazon's Figma design system to its React component library — click any component, get exact production code and accessibility props. Figma shipped their own version of the concept in 2024. They called it Code Connect.

Engineering Design Systems Accessibility
Figma plugin UI showing a Button component selected with production React import code and props surfaced in the panel
2021 02

Amazon Employee HR Chatbot

Led a cross-functional redesign of Amazon's employee HR chatbot — introduced the first structured CSAT measurement the product ever had, landing at 4.65/5.

Research UX Design Prototyping
HR Chatbot redesign showing mobile chat interface with live agent transfer flow
2022–24 03

Amazon Affinity Groups — Employee App

Led front-end development for a hybrid React Native / React app serving Amazon's global employee base — production TypeScript, GraphQL, i18n, CI/CD, and full accessibility compliance.

Engineering React Native TypeScript
↗
2018–20 04

Apple.com — Product Launch Pages

Senior Front-End Developer on Apple's product launch team — built the iMac, iMac Pro, Mac Pro, MacBook Pro, MacBook Air, Mac Mini, Safari, and Newsroom pages on one of the highest-trafficked sites in the world. The App Store page still runs the same design today.

Engineering Motion Front-End
Apple App Store page hero animation
2016 05

IBM Watson Cognitive Dress

Built the software and hardware system behind an ML-powered dress worn at the Met Gala — Watson sentiment data translated into real-time LED color, live on the red carpet. Now in the Henry Ford Museum.

Engineering AI Hardware
Karolina Kurkova wearing the IBM Watson Cognitive Dress at the 2016 Met Gala
2017 06

2020 Lincoln Continental UX

Built a real-time WebSocket network across 5 apps and custom Arduino hardware, embedded in a Lincoln Continental and shipped to Shanghai for user testing. Six weeks from kickoff to demo.

Engineering Prototyping Hardware
Custom center console hardware rig with embedded iPad and rotary encoders inside the Lincoln Continental prototype

Capabilities

Design

  • Product Design
  • UX Research
  • Interaction Design
  • Prototyping
  • Design Systems

Engineering

  • React / TypeScript
  • React Native
  • HTML + CSS
  • Node.js
  • GraphQL

AI & ML

  • Claude / MCP
  • Figma Plugin API
  • NLP Tooling
  • Amazon Comprehend
  • Watson APIs

Process

  • User Research
  • Usability Testing
  • Accessibility (WCAG)
  • Design–Dev Handoff
  • Workshop Facilitation

AI Thread

Building with AI since before it had a clean name.

2012
NBC Universal

Conceived and built a celebrity lookalike widget using ML image classification and facial recognition — matching users' Facebook friends to NBC talent, deployed in a second-screen mobile experience.

2015
Ogilvy & IBM

Collaborated to concept and build the IBM Cognitive Dress — Watson text classification translating social media sentiment into real-time LED color on a dress worn at the Met Gala. Now in the Henry Ford Museum.

2016
Ogilvy / Nespresso

Built an early Alexa voice application for a Nespresso pitch — voice control wired to a hacked espresso machine. An early exploration of conversational AI and connected hardware.

2022
Amazon

Deployed ML text classification models via Amazon Comprehend at 90%+ accuracy to evaluate UX writing quality at scale. Embedded in Figma plugins and web apps. Trained UX writers to build and run their own — an early human-in-the-loop AI tooling deployment inside a large org.

2024–
Independent

Building Figma MCP integrations and custom Claude skills for design workflows — tooling that lets AI reason directly about design files, generate annotations, surface component code, and close the gap between design intent and production output.

About

The gap between design and engineering
is where I live.

I'm a design technologist with over a decade at the intersection of UX and engineering — most recently at Amazon, before that at Apple, Smart Design, and Ogilvy. I studied at ITP at NYU, which is where I first understood that the most interesting problems don't belong entirely to any one discipline.

I've been building with AI since 2012 — facial recognition at NBC, Watson-powered wearables at Ogilvy, NLP classifiers at Amazon. I took time away from the industry to pursue something completely different, and I came back because AI has made software development feel genuinely exciting again.

The tools available now — Claude Code, Figma MCP, spec-based development — are changing what it means to work at the design/engineering boundary. I want to be building at that frontier.

Location Providence, Rhode Island
Education ITP, NYU Tisch School of the Arts
Previously Amazon · Apple · Smart Design · NBC · Ogilvy
Status Open to the right full-time or contract opportunity

Contact

Let's make
something.

Available for product design, design systems, and design-engineering work. I work well in small teams, ambiguous problem spaces, and places where "that's not my job" isn't a useful phrase.

hello@joshuaberry.com ↗ LinkedIn ↗ GitHub ↗ Resume (PDF) ↓